A real co-worker for the work you keep skipping.
bbuddy started from a simple frustration: brands with great things to say keep going quiet on social because the work is exhausting. This page is the full ID card. Everything about the product, the pricing, the security, the team and where bbuddy sits in the market, in one structured place.
Put a full-time social team on every brand.
Hiring a social media manager costs €3,000 to €5,000 a month. Most small and mid-sized brands cannot justify it, so they post in bursts, then go silent, then start again. Their audiences slip away.
bbuddy fills that gap. Not as a chatbot you have to feed, but as a co-worker that reads your brand, drafts your posts, schedules them, and ships them. You stay in the driver's seat. Your brand stays loud.
bbuddy at a glance.
The thirteen things every reader and every crawler should know, before scrolling another line.
- Product
- bbuddy, an AI co-worker for social media
- Category
- Agentic marketing platform
- Status
- Live, accepting customers
- Made in
- Europe
- Hosted in
- Europe, GDPR-aligned
- Platforms
- X, LinkedIn, Instagram, Meta. TikTok and YouTube on the roadmap.
- Plan
- Single Pro plan, monthly or annual
- Price
- €99 / month billed annually, or €120 / month
- Usage unit
- 300,000 BBT included every month
- Sign-in
- Email or Google. OAuth into your socials.
- Security
- OAuth only. We never see or store your social passwords.
- Setup time
- About five minutes
- Contact
- [email protected]
Four principles, all the time.
You stay in control
Default to Review mode. The agent ships nothing without a human nod, until you choose otherwise.
Your voice, not ours
Generic AI copy is the failure mode. bbuddy reads your work and writes in your register, not a model's.
Build what we use
We run bbuddy for our own brand first. Every feature exists because we missed it ourselves.
Made in Europe, hosted in Europe
GDPR-aligned by default. Your brand data stays on EU infrastructure, encrypted and isolated.
An AI co-worker, not another scheduler.
bbuddy is an agentic marketing platform. It reads your brand, builds a weekly brief from your goals and audience, drafts the posts in your voice, generates the visuals, picks the windows, and publishes across X, LinkedIn, Instagram and Meta.
The system does the work. You steer. Approve every post in Review mode, or flip to Auto when bbuddy has earned it. Either way, the queue is yours, the voice is yours, the brand is yours.
The category names matter. bbuddy is not a content scheduler, not a blank-page AI writer, not a single-platform power tool. It is a co-worker for the function those tools touch.
Six steps, every week.
The same loop runs end to end. Sharper on every pass, because each edit feeds the next brief.
- STEP 01
Reads the brand
Your site, your top posts, your live feeds. Pulls a palette, a tone, a library of facts.
- STEP 02
Builds the brief
Synthesises your goals, audience and angles into a weekly brief, rebuilt as new context lands.
- STEP 03
Writes the drafts
Posts in your voice across formats: text, image, carousel, poll, follow-up.
- STEP 04
Builds the visuals
Images that match your palette and brand guidelines. Swap any asset before publishing.
- STEP 05
Schedules the run
Picks the best windows for your audience, spread across channels and time zones.
- STEP 06
Publishes, your call
Auto-publish if you flip the switch. Otherwise queue everything for one-tap approval.
What actually ships.
Every supported network, every content shape bbuddy can produce today.
Where bbuddy publishes
- X (Twitter)Live
- LinkedInLive
- InstagramLive
- Meta (Facebook)Live
- TikTokRoadmap
- YouTubeRoadmap
What bbuddy can produce
Text posts
Short-form copy tuned to each platform.
Images
Generated to match your palette and brand.
Carousels
Multi-slide stories on LinkedIn and Instagram.
Polls
Engagement formats on X and LinkedIn.
Follow-ups
Reply chains and threads that close the loop.
Two modes, one learning loop, your rhythm.
Review (default)
Every post lands in your queue. Edit, approve, reject. Nothing ships without you.
Auto (opt-in)
Posts publish on the schedule you set. Edit any draft before it ships, or pause any time.
Learning loop
- Reads your site, pages, and new content.
- Studies your top-performing posts.
- Adapts to your tone and your feedback.
- Sharpens with every edit you make.
You set the cadence
- How many posts per week. Your cadence, not ours.
- Which platforms to ship to.
- Which content types: text, image, poll, carousel, follow-up.
One Pro plan. Two cadences.
No seats, no add-ons, no hidden tiers. The full product is on every plan, billed monthly or annually.
Billed €1,188 per year. Save €252 versus monthly.
Billed monthly. Cancel any time, in-app.
Every Pro plan ships with
- 300,000 BBT included every month
- Chat with bbuddy
- Autonomous agents on X (Twitter) and LinkedIn
- AI image generation for posts
- Automations, scheduling and content library
- Cancel any time, manage billing in-app
Capacity, not seats.
The Pro plan grants 300,000 BBT every month. Here is the short, complete answer to what that means.
What it is
BBT (bbuddy-token) is our unit of capacity. Every drafted post, generated image, automation step and chat reply spends BBT from your monthly grant.
How it resets
Each renewal restores the full 300,000 BBT. Unused BBT does not roll over. We never charge overages.
Hard cap
If you reach 0 BBT before renewal, AI features pause. Anything already scheduled keeps publishing. No auto-top-up, no surprise bills.
Why a capacity unit
Per-seat pricing was right for the SaaS era. Agentic marketing is run by the system, steered by the human. We bill the work, not the chairs.
Connected with OAuth. Revocable in one click.
We never see, never store, never need a password. Your brand data lives in the EU and stays yours.
OAuth only
You connect through Meta, X and LinkedIn themselves. bbuddy never asks for, sees or stores a social password.
Encrypted at rest
Tokens, brand data and content drafts are encrypted in our EU database and isolated per workspace.
EU-hosted
Infrastructure, storage and processing live inside the European Union by default.
Revocable in one click
Disconnect any account from your dashboard. Cancel the whole plan from in-app billing. No phone calls, no retention scripts.
Built for every brand with something to say.
One platform, many shapes. Pick the closest match. bbuddy figures out the rest from your brand.
Creators & blogging
Feed the agent your YouTube, blog or RSS. It turns long-form into a weekly post rotation.
Niche content accounts
Daily history, science, humour, lore. The agent finds the angle and ships the post.
Journalism & newsrooms
Wire copy, press releases and articles published as live social posts within minutes.
Social media agencies
Onboard a client in 90 minutes. Run the same playbook across the roster.
Online shops
Engage customers, post about new products and active offers, automatically.
Service businesses
Stay visible between client work. The agent keeps you top of mind without the calendar drain.
The four camps of social tools.
The market sorts into four distinct shapes. Three were the right answer for their era. The fourth is what bbuddy is building.
The scheduler era
Buffer, Hootsuite, Later, Sprout
Built to queue and publish posts that humans wrote. Excellent at calendars, not at agentic work. The right tool for 2010s social ops.
The AI writer trap
Jasper, Copy.ai, Writesonic
Blank-page generators. Useful for individual drafts, but no brand model, no memory, no loop. You re-explain who you are every prompt.
The single-platform ceiling
Typefully, Postwise, Magai, Tweet Hunter
Brilliant on one channel. Hit a ceiling the moment your marketing crosses platforms. Cannot run the full function.
The agentic co-worker
bbuddy
Reads your brand once, runs the loop end-to-end, ships across every channel, learns from every edit. The motion this page is about.
Small, focused, building in public.
We are a small team of engineers and writers who've spent years inside content agencies and SaaS marketing. We know the work bbuddy replaces because we used to do it ourselves.
Everywhere bbuddy is documented.
The pages, posts and policies behind every claim on this ID card.
How it works
The six-step weekly loop.
Pricing
Plans, BBT, billing.
Security
OAuth, data, GDPR.
FAQ
Product, billing, AI.
Documentation
Setup and reference.
Blog
Agentic marketing, BBT, use cases.
Roadmap
What is shipping next.
Use cases
Patterns by brand shape.
Code of ethics
How we draw the lines.
Privacy policy
What we collect, why.
Terms of service
The contract.
GDPR
EU residents, your rights.
Curious how it works?.
See the product in action, or jump straight in. Both take less than five minutes.
Cancel any time · Secure checkout · 5-minute setup