What we're writing about.
Customer stories, brand voice notes, the AI work under the hood, and the wider vision we are building toward. Refreshed as posts land.
bbuddy is learning to work the way creators actually work
The latest bbuddy improvements are about the messy middle of social media work: revising, adapting, approving, scheduling, and keeping momentum from idea to published post.
The catalog.
Why most AI writing reads the same
Creativity is the hardest problem in agentic writing. Prompting helps. Context helps more. And the technique most teams reach for, showing the model examples, actually makes it worse. Here is what we learned building bbuddy.
Eight languages and sharper imports: where bbuddy is in May 2026
On May 13 we shipped six new languages, fixed the way bbuddy reads your shop, and trimmed onboarding to a calmer flow. Here is what changed, why it mattered, and what it says about where the product is heading.
Walkers and drivers: what bbuddy actually changes
A marketer without bbuddy walks. A marketer with bbuddy drives. Same human, same destination, different motion. The role does not get replaced. It learns to drive.
Agentic marketing: the next motion
Every decade, marketing inherits a new operating motion. Mass advertising. Direct response. Inbound. The next one has a name, and it is already arriving. We call it agentic marketing.
Camp 4: the agentic co-worker, in mechanism
A scheduler ships posts. An AI writer drafts copy. A single-platform tool optimises for one channel. An agentic co-worker does the job. Here is what that means in mechanism, not metaphor.
Why bbuddy bills in BBT, not seats
Per-seat billing was the right unit for the SaaS era. Agentic marketing needs a different one. We bill in BBT, a unit of capacity, and here is why that is the right design.
Camp 1: the scheduler era, and what it stopped solving
Buffer, Hootsuite, Later, Sprout. The category they built was the right answer for the 2010s. It is not the right answer for an agentic marketing function. Here is why, and when a scheduler is still the right pick.
Camp 2: the AI writer with no memory
Jasper, Copy.ai, Writesonic, and the consumer-facing chat tools that have replaced most of them. Useful for blank-page moments. Not built for running a marketing function.
Camp 3: the single-platform ceiling
Typefully, Postwise, Magai, Tweet Hunter. Excellent on their single channel. Underwhelming as a marketing function. The math on why "great on one platform" hits a ceiling fast.
The map of social media tools, and where bbuddy is going next
Schedulers, writers, single-platform AI. The category is fragmented because no one has built the unified vision yet. We have, and we are not stopping at social.
30K daily-history followers without a single late night
A history obsessive grows a daily account without quitting his day job. What the cadence looks like, and why bbuddy doesn't replace the human at the centre.
Wire to live post in under 60 seconds: inside a regional newsroom
A regional French daily lost its social desk in a 2025 restructuring. Here is how the editorial team kept the channels alive anyway.
From product drop to 6 channels in one go: a small shop's launch flow
An 8-person eyewear brand ships their launch week across X, LinkedIn, Instagram, Facebook, TikTok, and email. No marketing manager required.
Onboarding a client in 90 minutes: an agency playbook
A four-person social agency walks through their actual onboarding flow for new accounts. From URL to first published post in a working day.
How a creator turns one YouTube drop into 12 platform-native posts a week
Most creators publish on one channel and ghost the others. Here is what changes when the multi-channel work stops being manual.
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